StatisticsDoc Consulting

Personalized and expert consulting in statistics and research design

SAMPLE PROJECTS:

MARKET RESEARCH

 

Segmentation of Sportswear Market.  Developed classification algorithm to assign sportswear customers to segments in US and European markets. 

 

Segmentation of Hispanic Market for Beverage Consumption.  Developed segmentation of Hispanic consumers based on attitudinal statements concerning soft drink consumption.  Related segmentation to consumption patterns, demographics, health concerns, and other consumer characteristics.

 

Key Driver Analysis of Hispanic Beverage Consumption.  Analysis of stated and derived importance for key drivers. Analysis of consumption in the context of acculturation and other factors.

 

Segmentation Analysis of Market for Women’s Jewelry. Developed a market segmentation framework based on cluster analyses of women’s attitudes towards different types of jewelry.  Developed classification algorithm to assign new customers to segments with high accuracy.

 

Consumer Segmentation Assignment.  Developed decision tree to assign consumers to segments based on responses to a brief subset of demographic items.

 

Needs Based Segmentation of Latin American Paper Goods Markets.  Identified needs of diverse business to business market segments and assessed client’s vulnerability to competition.      

 

Analysis of Key Drivers in Global Paper Goods Market.  Identified key drivers of demand and loyalty using regression, clustering, and CART.

 

Market Segmentation of Mass Storage Products.  Identified distinct consumer segments in the market for data storage products. Developed classification algorithm to assign new customers to segments with high accuracy.

 

Market Segmentation of Electronic Games.  Identified distinct consumer segments in market for miniature electronic games.  Developed classification algorithm to assign new customers to segments with high accuracy.

 

Product Demand Forecasting. Developed model to forecast demand for products based on scenarios concerning future customer behavior.

 

Employee Benefits Survey.  Analyzed national survey of realtors concerning benefits and compensation arrangements. Identified segments with diverse needs and preferences

 

Market Segmentation Study.  Identified distinct consumer segments in a large-scale survey for a consumer electronics company.  Developed classification algorithm to assign new customers to segments with high accuracy.

 

Purchasing Intentions Study.  Developed Structural Equation Models to forecast consumers’ intention to purchase products from a new proprietary movie rental system.

 

Design of Weight Loss Program.  Conjoint analysis of the utility of options for delivery of a weight loss program.

 

Segmentation Study of Furniture Consumers.  Identified distinct consumer segments in market for office furniture. Developed classification algorithm to assign new customers to segments with high accuracy.

           

Credit Utilization Study. Created and analyzed relational database linking household characteristics, auto purchases, and credit accounts for an international automobile company.

 

Performing Arts Center. Identified customer segments with distinctive attitudes, preferences, and drivers of attendance.

 

 

Please e-mail me today at statisticsdoc@cox.net to get started on your project or if you have any questions.  

I look forward to hearing from you.

 

Stephen Brand, Ph.D.

 

E-Mail: statisticsdoc@cox.net